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Making Christ the center of every child's world! | Learn more about Abigail Emefa Buckner's work experience, education, connections & more by visiting their profile on LinkedIn The job of a Search Engine Optimization specialist with SEO skills is to analyze and review websites and optimize in a way that they will be picked up by the search engines. The specialist ensures on-page optimization to produce relevant search results and a positive user experience, growing site traffic, lead volume and brand awareness. Senior SEO Specialist. The Ability To Speak And Write Convincingly. Esta experta o experto debe tener conocimientos en SEO técnico o estrategias de Marketing Digital, pues al entender cómo buscan los usuarios puede proponer mejoras que lleven a aumentar. Brooklyn, United States. Follow this simple process to go from SEO newbie to SEO pro. Resources. SEO experts know how to create content and change website structure to increase organic traffic from search engines to sites. 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